"Bringing understanding and awareness of eBay Stores" eBay Store owners dedicated to sharing knowledge and resources for a better shopping community

A Basic Store Checklist

The following is a quick check list of suggestions that we usually have for those who ask us to critique their Stores. Hoping to assist you avoid those first pitfalls, this is for new Store owners to review the suggestions below and compare them with your Store. Don’t try to do everything all at once, or you will get overwhelmed. Take one at a time and work your way through each suggestion. Basic Store Design Store Theme - select a Store theme that includes your Store description!  The two Classic themes (ONLY) include a designated slot for showing a Store description and this will increase your chances of appearing in search results.  For more information refer to Store Theme Store Description - use this limited space wisely.  Be sure to use keywords that accurately describe your Store and the items you sell.  Use words in your description that you think people might enter when they search for a product.  For more information refer to Store Description Listing Frame - use this page to set up a custom listing frame that will be applied to all of your listings.  It can include a Store listing header with links to your eBay Store and a left-navigation bar with links to your Store categories and more.  For more information refer to Listing Header Settings Additional Store Design Store Categories - create and organize categories for your listings so potential buyers can easily browse your store to locate your items.  Be sure to use sub-categories when you have a lot of listings in one category.  When first trying to decide on categories, it will be much easier to write them out on paper first before you set them up on your Store and look at them how a buyer would search for your different items. Refer to Selecting and Changing Categories for Your eBay Store. Search Engine Keyword Management - customize Search Engine Keywords to improve your Store page rankings in search engines.  Refer to Setting Up Search Engine Keywords . Promotion Boxes - grab buyer interest and spur add-on sales by highlighting special offers or new product, email newsletter sign up and more with customizable Promotion Boxes.  Refer to Using Promotion Boxes in Your eBay Store Custom Store Pages - make use of your 5 free custom pages, these can be for your Terms of Sale (TOS) or for information about your products, services or crafts.  This will also increase your search engine ranking as these pages get indexed into the various search engines. Me Page - use this to introduce potential buyers to you and/or your business.  This will also increase your search engine ranking as this page get indexed into the various search engines. Accuracy - Take care with your spelling, grammar and capitalization, be accurate and maintain consistency.  Check your store description, category names, listing titles, listing descriptions, etc.  A little attention to detail reflects positively on your attitude as a Seller. A Few Store Promotion Tips Listing Strategy - most Sellers require core listings (Auction-style, Fixed Price) to drive traffic to your Store Inventory Items (SIF) Doors2Stores - sign up for Door2Stores.  For more information and requirements refer to Join Doors2Stores AvidCat Store Search - Add URL, Banner Ads and more.  For more information refer to Avid Cat Online Store Directory/ Listing Feeds (RSS) - eBay provides eBay Store owners with this powerful tool, so why not make the most of it?  It's free and how you promote it is free also.  For more information refer to How to Set Up Your RSS Feeds Promote Your eBay Store - a great article to read at How to Promote your eBay Store Store Referral Credit - Store Referral Credit is a credit that Store sellers are eligible to receive when they successfully drive buyers to their eBay Store directly from a location outside of eBay (website, emails, flyers, etc).  For more information refer to Store Referral Credit - Frequently Asked Questions Write a Guide or Review - for more information refer to Reviews & Guides Using Your Newsletter - although some sellers feel this is a lot of work with little return, why not give it a try?  It might work for you.  For more information and tips, refer to Profit Booster #4 - Using Your Newsletter! Stay informed about the latest eBay Stores News Good luck with your eBay Store!

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